The PP gained control of the local council at the 1995 local elections and won 14 of the 25 council seats in the 19 elections.The 2007 election gave them a one-seat majority over the PSOE, The town is divided into five parts: Poniente (Ponent or 'sun setting') and Levante (Llevant or 'sun rising'), each fronted by a beach of the same name; the old town (also called El Castell); La Cala situated to the west side of Poniente; and El Rincón de Loix (or El Racó de l'Oix) situated to the east side of Levante.It is thought there were settlements in the Benidorm area possibly as far back as 3000 BC, including evidence of Roman and Punic remains.However, settlements in the area were small and it was not until the arrival of the Moors (from whom the town derived its Arabic origin name) that the local population began to grow.
In 1954 Pedro Zaragoza Orts, the then young Mayor of Benidorm, created the Plan General de Ordenación (city building plan) that ensured, via a complex construction formula, every building would have an area of leisure land, guaranteeing a future free of the excesses of cramped construction seen in other areas of Spain.
Coastal traffic increased too, bringing more wealth to the region with the town becoming a base for sea captains and the building of their vessels.
In 1952 Benidorm's fishing industry went into decline; this was a factor in encouraging the town council to approve many new development plans aimed at the tourist market.
Avenida del Mediterráneo is a wide avenue that crosses Levante and links the old town with Rincón.
Avenida Europa crosses Levante at right angles linking the western city limits with the Levante beach.
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